DISQUS

Shop Talk: Innovation, Marketing and Alliances: Customers are talking: turning points in telephone sales calls

  • Wally Bock · 10 months ago
    Excellent post, John. You're right that there's a turning point in every sales call. The old time boardwalk pitchmen, like Ron Popeil and Ed McMahon even referred to it as, "making the turn."

    You also hit a real issue for companies. So many of them have multiple offers that come to use through multiple channels and companies, often subcontractors. I haven't figured out yet, why they don't understand that if you send me three different offers and the person calling me only knows about one of them, it's the company that looks both stupid and dishonest.
  • jmcaddell · 10 months ago
    Wally, thanks as always for your perceptive comments :) regards, John

    John Caddell

    Original Message
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    Subject: [shoptalk] Re: Customers are talking: turning points in telephone sales calls
  • Hayli @ Rise Smart · 10 months ago
    Yep, consistency in the messaging goes a long way in closing more sales and enhancing a company's reputation. Great post!