Shop Talk: Innovation, Marketing and Alliances - Latest Comments in Customers are talking: turning points in telephone sales calls

Re: Customers are talking: turning points in telephone sales calls

Hayli @ Rise Smart — Tue, 03 Feb 2009 09:27:21 -0000

Yep, consistency in the messaging goes a long way in closing more sales and enhancing a company's reputation. Great post!

Re: Customers are talking: turning points in telephone sales calls

jmcaddell — Mon, 02 Feb 2009 17:27:21 -0000

Wally, thanks as always for your perceptive comments :) regards, John

John Caddell

Original Message
----------------
Subject: [shoptalk] Re: Customers are talking: turning points in telephone sales calls

Re: Customers are talking: turning points in telephone sales calls

Wally Bock — Mon, 02 Feb 2009 17:13:54 -0000

Excellent post, John. You're right that there's a turning point in every sales call. The old time boardwalk pitchmen, like Ron Popeil and Ed McMahon even referred to it as, "making the turn."

You also hit a real issue for companies. So many of them have multiple offers that come to use through multiple channels and companies, often subcontractors. I haven't figured out yet, why they don't understand that if you send me three different offers and the person calling me only knows about one of them, it's the company that looks both stupid and dishonest.